![]() Together, the co-founders own 74% of the company, which is why they are not too keen on letting go of a lot of equity for a deal.Īt the time of filming the episode, Aura Bora was in 488 stores and is also sold on Amazon. The Voges also shared that they have raised $700,000 to date for their beverage company. Paul Voge took it all in stride and replied that they are already in talks with the two biggest natural food distribution companies in the United States. “Give me an aura of hope, even the slightest sliver of a chance that you can somehow get distribution,” O’Leary challenged the Voges. ![]() I always admire the sheer guts to come in here with another beverage.” ![]() Shark Kevin O’Leary could not help but voice out his opinion on having another beverage company on Shark Tank saying “We get so many beverage deals on Shark Tank. The couple told the Sharks that they knew how the sparkling water industry is “bubbling over.” What sets their brand apart from the rest is the one-of-a-kind flavors from all-natural ingredients. The couple came asking for $150,000 in exchange for a 5% stake in their company, Aura Bora. Husband and wife Paul and Maddie Voge appeared on Shark Tank where they pitched their beverage company. They canned the first 1,000 bottles themselves and built their customer base through marketing on Instagram. He then bought a SodaStream machine at home where he and his wife experimented with different flavors using fresh herbs and fruits.įrom their flavor experiments at home, Paul and Maddie Voge launched Aura Bora in January 2020. But Paul loved the fizz that livened up boring old water.Īs an adult working in finance, Paul was downing at least eight cans of sparkling water at work. As a child, Paul and his family were not fans of soda. On Amazon, Aura Bora sparkling water is sold at $30 for a 12-pack.Įach can costs $0.57 to make, which they sell to distributors at $1.15 with a 50% margin.Īura Bora was inspired by founder Paul Voge’s habit of drinking sparkling water. Currently, they in five flavors: Cactus Rose, Lemon Grass Coconut, Peppermint Watermelon, Lavender Cucumber, and Basil Berry. Aura Bora (Shark Tank Highlights) What is Aura Bora?Ī beverage company with a line of flavored sparkling water infused with natural flavors from herbal extracts, fruits, and flowers.Īura Bora is a beverage company based in San Francisco, California offering herbal, zero-calorie, sugar-free, and plant-based sparkling water.Īura Bora drinks are made with real herbal extracts, fruits, and flowers. Read on how the entrepreneurs dodged going home miserable and how they were saved by Robert Herjavec. Kevin O’Leary, who is known for his royalty deals, made an offer that had the rest of the Sharks calling him miserable. This, however, didn’t discourage the founders of Aura Bora from pitching their business on the show. If we get more news on a SwipeNSnap update, we will be sure to let you know! In the meantime, be sure to check out some of our other company updates from Episode 11.įurther, for more Season 12 company updates, be sure to check out our Season 12 Products page.The beverage industry has a notoriously high mortality rate for brands, which is why the Sharks of Shark Tank usually don’t get excited by beverage brands. The SwipeNSnap website also lists dozens of products that the product is compatible with, incase you might have any doubts about whether it will work with your favorite diaper cream or lotion.īe sure to register for this genius product, or grab one for your next baby shower gift! Currently, there is an option on the website to contact the company about using its technology that allows a thread to fit any sized bottle or tube. In terms of a SwipeNSnap update, it seems Alina is continuing to sell the product on Amazon and her website.įurther, it looks like Kevin and Lori are also working to license the adapter technology. After initially teaming up with Daniel, Lori ultimately left him for Kevin, and SwipeNSnap left the tank with a deal of $120,000 for 50% equity and two sharks. Even though sales were low, the technology was evidently what really interested the sharks.Īlina ended up receiving two different offers from Kevin O’Leary, Lori Greiner, and guest shark Daniel Lubetzky. However, the company did have a patent on its technology to make the adapter fit any sized bottle of diaper cream. During the SwipeNSnap Shark Tank pitch, Alina said she came up with the idea while raising her own child. Despite a unique product that solves a very specific problem, altogether, Alina only had $15,000 in lifetime sales.
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